NEWSROOM

Go Natural with Ayurveda

CHENNAI How would it be to look beautiful, be healthy and feel good with natural, ayurvedic products? Cleansers, toners, moisturisers, hair oils, natural soaps and even incense sticks made from all things ayurvedic au natural are now available at Chennai too.

Nestled in the heart of Warden Road, it is spread across 485 sqft and houses the brand’s bestsellers—everything from its famous Kumkumadi Miraculous Beauty Fluit to its new offerings like the Tulsi Soap. The shop borrows from Kama’s luxurious aesthetics, evoking a sense of luxe wellbeing with jalousie shutters, chequerboard marble flooring, teak and rattan cabinetry with brass shelving and ivory painted brick walls.

Vogue gives you an exclusive first look inside the Ayurvedic haven—for those who are often beckoned by natural skincare ingredients and believe in traditional Vedic treatments for an overall holistic experience.

Kama Ayurveda, one of the country’s well-known brands with a range of ayurvedic products, has opened its first outlet in the city, which also happens to be the first in South India and the sixth outlet overall in India.

Housed on the ground floor of Phoenix MarketCity at Velachery, the store has a vintage ambience reminiscent of the sophistication and class of the 20th century. With wooden shelves, metal pots and jasmine flowers — this store catches the eye of anyone who strolls by. Inside the shop are day and night creams, hair and face care products with a variety of fragrances from jasmine to rose, however, none too strong, for artificial scents would compromise the effect of Ayurveda products.

“All the products are created by the Arya Vaidya Pharmacy, one of the oldest and renowned Ayurvedic institutions in the country. They are completely plant-based, natural, clean and work wonders with your skin, hair and your overall personality,” said Vivek Sahni, co-founder, Kama Ayurveda, while showing his latest Kumkumadi face scrub, that went on to win the Best Scrub Award at Vogue Beauty awards — 2014.

And for those who can’t decide on which one of these products to use, there is even an Ayurveda doctor available for three days a week to treat walk-ins! “Finding the best-suited out of the range of products we have would work better than merely selling them to whoever approaches us,” added Vikram.

(As published in New Indian express 19th March 2015)