Hyderabad: Duroflex Mattresses is adding retail presence in Hyderabad as well as expanding capacity at its Hyderabad manufacturing unit.
Sharing the company’s plans, Mathew Chandy, managing director, Duroflex, told Telangana Today, “We set up our Hyderabad facility during April 2018 with a capacity of 500 mattresses per day. The unit is catering to both Telangana and Andhra Pradesh markets. Business has doubled in these markets with the establishment of the facility. Hyderabad’s consumption is also increasing steadily.”
The Rs 500-crore mattress maker, which has six manufacturing facilities including one in Hyderabad plans to invest about Rs 100 crore for expansion, which will include doubling capacity in Hyderabad unit and setting up a unit in west. The company plans to take its total capacity from 6 lakh units per year to about 10 lakh units across its facilities.
Duroflex, the first mattress company to be ISO 9001 certified, makes hybrid mattresses with spring, rubberised coir and foam. “We are also catering to export markets such as the US, Japan, Germany and Korea. Domestic sales still account for 90 per cent of the total sales. Within India, we find southern markets to be significantly contributing to our mattress sales,” he added.
When asked about the segment growth, he said, India’s Rs 10,000-crore mattress industry is growing at about 10 per cent per annum but only about 35 per cent is in the organised sector.
(As published in https://telanganatoday.com/ 07 Dec 2019 )